As the Taliban starts enforcing draconian new rules on women in Afghanistan, it has also begun to target a group that didn’t see tight restrictions on them coming: Afghan men.

Women have faced an onslaught of increasingly severe limits on their personal freedom and rules about their dress since the Taliban seized power three years ago. But men in urban areas could, for the most part, carry on freely.

The past four weeks, however, have brought significant changes for them, too. New laws promulgated in late August mandate that men wear a fist-long beard, bar them from imitating non-Muslims in appearance or behavior, widely interpreted as a prohibition against jeans, and ban haircuts that are against Islamic law, which essentially means short or Western styles. Men are now also prohibited from looking at women other than their wives or relatives.

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“If men had raised their voices, we might also be in a different situation now,” said a male resident of the capital, Kabul, who like others interviewed for this story spoke on the condition of anonymity or that only their first names be used due to fears of drawing unwanted scrutiny from the regime. “Now, everyone is growing a beard because we don’t want to be questioned, humiliated,” he said.