In the lead-up to the South Carolina primary, a conservative group is eyeing the state as a valuable testing ground for messages opposing the US Food and Drug Administration’s proposed menthol cigarette ban, something they hope will chip away at President Joe Biden’s Black vote.

The Liberty Policy Foundation, a conservative advocacy group, plans on launching an aggressive ad campaign in S?outh Carolina to see whether it can sway some public opinion against Biden and Democrats, according to a Republican strategist working with the group.

The ads rolled out on digital platforms Wednesday morning.

The ad campaign is targeting three groups, the strategist said: African Americans who disapprove of Biden and think he has been ineffective as president, small business owners and young Americans who lean independent.